The Georgian real estate market is typically discussed through two core cities: Tbilisi (the capital, with steady long‑term demand) and Batumi (a coastal hub with strong seasonal tourism and short‑term rental interest). This split is useful because it helps investors understand why strategies differ: what works in Tbilisi may not match Batumi, and vice versa.
Key market drivers usually include:
- Internal demand in the capital and relocation flows
- Tourism cycles and short‑term rental demand in coastal areas
- New development supply (quality varies, so verification matters)
- Infrastructure and district‑level growth (micro‑locations matter more than headlines)
For buyers, the practical question is not “Is Georgia growing?” but “Which micro‑market fits the client’s objective?” A long‑term tenant strategy typically focuses on stable districts and realistic rents. A short‑term strategy depends on seasonality, occupancy, and management quality, not only on the purchase price.
A professional investment workflow is simple:
- qualify the client’s objective and budget
- shortlist 3 options (safe/value/premium)
- verify legal docs and developer background
- book viewing / online presentation
- reserve and proceed with contracts